Client Brief Template for Freelance Copywriters: Get Perfect Briefs Every Time

 

Incomplete client briefs waste time and hurt your copywriting quality. Reddit’s r/freelanceWriters notes, “Clients don’t know what they want,” leaving copywriters guessing. A client brief template for freelance copywriters ensures you get detailed, actionable inputs upfront, saving 3 hours/week ($5,000+/year). Here’s a ready-to-use template, powered by PaperFlow’s new copywriting forms.

Your 10-Question Template

  1. What’s your brand’s tone (e.g., conversational, formal)?
  2. Who’s your target audience (e.g., age, interests)?
  3. What’s the primary goal of this copy?
  4. Upload competitor examples or inspiration.
  5. What’s your call-to-action?
  6. Specify word count or format (e.g., blog, ad).
  7. List key product/service features.
  8. What’s your deadline?
  9. Any budget constraints?
  10. Upload brand guidelines (if available).

Why It Works

This template, built into PaperFlow’s form builder, clarifies expectations, reducing revisions. A copywriter used it for an ad campaign, getting all details in one submission, saving 2 hours of emails.

How to Use It

  • Customize: Tweak questions in PaperFlow’s editor for project types (e.g., blog vs. email).
  • Send Securely: Share via encrypted links. PaperFlow’s bank-grade encryption protects data.
  • Automate: Set reminders for deadlines. PaperFlow’s automation ensures timely responses.
  • Track: Monitor submissions on PaperFlow’s dashboard.

Why It Matters

Vague briefs cost 200+ hours a year, undermining confidence. A template ensures professional onboarding, impressing clients.

Try PaperFlow

PaperFlow’s copywriting templates are free to try:

  • Free Trial: 14 days, no credit card needed.
  • Instant Setup: Use templates in minutes.
  • Secure: Protect client data with encryption.

Get Perfect Briefs

Download this template with PaperFlow to streamline your copywriting projects.

Start Your Free Trial now.

PaperFlow. Documents, sorted.

Contact support@paperflow.com.

Popular Posts